Ute Rademacher is a business psychologist, marketing-oriented semiotician and a certified business coach. She founded the agency COLIBRI Research in Hamburg, Germany, in 2007. Her passion is to marry the personal dedication of a small agency with the international perspective of a global network. In 2008, Ute was involved in WeJane’s global initiative to gather and decode Bag Stories from Stockholm to Shanghai.
Hamburg, Germany
Terry O’Gara is an award winning independent music solutions consultant based in New York City. Of the new paradigm processes he helped develop and champion, Mix magazine wrote, they "may just portend to the future of all music production professionals." Since then, his insight into music and meaning have contributed to the successful delivery of thousands of audio assets for hundreds of brands, including AT&T, Disney, Guinness, HBO, Mastercard, McDonald’s, Nestle’s and Viacom.
New York, USA
Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.
Sofia, Bulgaria