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Biophilic Design

Codes of the RHS Chelsea Flower Show 2018

The Bucket & the Shower

Examining bathing, modernity, heritage and nostalgia in India

Disorderly Design

In praise of local idiosyncrasies – India vs Singapore & global homogeneity

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Contributors

Aiyana Gunjan

Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.

New Delhi, India

Sophie Gomez

Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.

London, UK

Dimitar Trendafilov

Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.

Sofia, Bulgaria

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