Arief is a budding cultural researcher and semiotician, with a BA (Hons) in International Media & Communications from the University of Nottingham, focusing on cultural studies. Aiming to grow as a communications analyst by applying cultural insights toward consumer engagement and brand development strategies, his Third Culture Kid upbringing has led to particular interest in the negotiation of transnational identities, intercultural relations, and the nuances of cultural meaning. He is also fascinated by popular culture phenomena and emergent cultures.
Bucharest, Romania
Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
Shanghai, China
Matthew Campanella is a bohemian, writer and educator and living in northern Italy. He recently settled down long enough to complete a Master's in Semiotics from the University of Tartu, specializing in tourism and the cognition of place. Matthew hopes to expand his academic interests into other fields, notably the Semiotics of genre fiction. He is currently a teacher in Udine.
Udine, Italy