Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.
New Delhi, India
Colette grew up in Brighton, UK, and started writing poetry, publishing Skinless with Eyewear Press, before branching out into short stories, web marketing, charity comms, a novel about an Eighteenth Century Mauritian feral child, and finally brand research. She was educated at Cambridge and UEA, where she studied English and Creative Writing, has spent a few months each in Bulgaria and Greece, and currently works at Nursery Research in London as a qualitative researcher for brand communications.
London, UK
Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.
London, UK