Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.
New Delhi, India
Gareth Lewis works as a cultural and communications analyst for Space Doctors (Brighton, UK). His academic background is in English Literature and Philosophy, and he holds an MA in Sociology and Cultural Theory from the London School of Economics. Gareth specializes in using culture to help grow brands, sharpen strategy and drive new thinking. He has experience across all major categories. Gareth has also edited and had work published in a range of newspapers and magazines.
London, UK
Tim Spencer spent fifteen years in brand building for business, retail, fashion, and music, then five as an illustrator whilst starting a family. He joined a semiotics consultancy early 2010.
Notable achievements; D&AD Silver nomination for hand drawn typography campaign (Paul Smith’s R.Newbold brand c1994); Global restructure of Caterpillar's brand licensing through self-authored workshop series; Re-branded UK's PrudentialPLC; Creative direction (and illustration) of the commercial launch of Scissor Sisters; hundreds of illustrations for BBC Top Gear; and two daughters.
Brighton, UK