A founding partner of Visual Signo, Lucia is a graphic designer and anthropologist with deep expertise in the use and exploration of methodologies for the analysis of the visual through design principles and anthropological thinking. She has more than 10 years of experience as a graphic designer, semiotician, and researcher delivering cultural and design insight, semiotic strategies and research for companies in a wide range of sectors. Lucia has worked as a professor, researcher for research and marketing strategies agencies, semiotician, and independent graphic design consultant.
London, UK
Born in UK & resident in New Zealand, Jake splits his time between NZ, Australia and Europe.
His obsessions are understanding the future, new stuff and meaningful communication. Two websites reflect Jake's current interests:
1. Generation C (digital natives) & innovation at www.jakepearce.com
2. Referral Marketing www.thevillagesq.com
Jake worked at Added Value (the first dedicated brand strategy company), moved to Amsterdam to help set up 'consult, specialist marketing arm of Y&R, then to NZ which, with its cultural vibrancy and can do attitude, he sees as a global incubator for innovation.
Auckland, New Zealand
Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
Shanghai, China