Asunción Álvarez is a Founding Partner at Soluciones Semánticas, a
communications consultancy specialising in the analysis and evaluation
of business and brand discourse through the use of computational
techniques. She holds a B.A. in Computational Linguistics and an M.A.
in Cognitive Science from the Universidad Complutense de Madrid, as
well as a Ph.D. in Philosophy from King’s College London.
Madrid, Spain
Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.
London, UK
Maria spent over 10 years in advertising and research agencies (including ACNielsen, Publicis, BBDO), where she worked mainly as Media Research Director. She completed a dissertation on visual semiotics in 2004 and after that started working as a freelance semiotician with several international companies. She enjoyed the methodology so much that in 2009 she decided to make it her main field of specialization and founded semiotic and cultural research agency LocalTalk. Maria holds Masters (Hons) degree in Sociology and PhD in Social Psychology from State University of Management, Moscow.
Moscow, Russia