Born in UK & resident in New Zealand, Jake splits his time between NZ, Australia and Europe.
His obsessions are understanding the future, new stuff and meaningful communication. Two websites reflect Jake's current interests:
1. Generation C (digital natives) & innovation at www.jakepearce.com
2. Referral Marketing www.thevillagesq.com
Jake worked at Added Value (the first dedicated brand strategy company), moved to Amsterdam to help set up 'consult, specialist marketing arm of Y&R, then to NZ which, with its cultural vibrancy and can do attitude, he sees as a global incubator for innovation.
Auckland, New Zealand
Oliver Litten is co-owner of Group Red, based in Hamburg and Berlin. A brand strategist, trends and innovation expert he was worked for leading agencies, including Interbrand and Added Value, and his client list includes Virgin, Levis, Apple, Beiersdorf, Pepsico/Lays, Nike, Procter & Gamble, GlaxoWellcome and Unilever. Oliver specializes in facilitating creative workshops and immersion experiences where clients come face to face with opinion formers.
Hamburg, Germany
A qualitative researcher and semiotician, Marina is interested in contemporary Russian culture’s myths and metaphors, She is completing a PhD on the ethical dimension of the language & semiotics of otherness. Inspired by Plato's dialogues and Beckett's plays, Marina dreams of transforming the focus group into a new genre of sociological theatre. By getting rid of the one-way mirror she aims to kill three birds with one stone, achieving the goals of aesthetic pleasure, consumer knowledge and transparency.
Moscow, Russia