Ryan Hu grew up in Shanghai, graduated in Comprehensive Design then worked for international advertising agencies experiencing how world-class creativity works in the commercial realm. Instead of staying in his comfort zone, he shifted his study focus and spent 2014 studying on the MA in Design Futures & Metadesign at Goldsmiths, University London. Using radical and reflective methodological approaches to design and writing, Ryan engages with changing cultures and collaborative design practice. Personal website: www.tobehvh.com
Shanghai, China
A founding partner of Visual Signo, Lucia is a graphic designer and anthropologist with deep expertise in the use and exploration of methodologies for the analysis of the visual through design principles and anthropological thinking. She has more than 10 years of experience as a graphic designer, semiotician, and researcher delivering cultural and design insight, semiotic strategies and research for companies in a wide range of sectors. Lucia has worked as a professor, researcher for research and marketing strategies agencies, semiotician, and independent graphic design consultant.
London, UK
Malex specialises in semiotic thinking & hands-on design to optimise visual communication for brands. A pioneer in this field, she works at Space Doctors on design semiotics projects internationally & across categories. Malex has more than 12 years experience running projects from conceptualisation to actioning design, development and production for digital & printed media. She holds an MA in Design and Branding Strategy from Brunel University, London and a BA in Graphic Design & Visual Communication from ProdiseƱo, Venezuela's leading design School, where she taught Graphic Design until 2004.
Brighton, UK