Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.
London, UK
Gabriela Pedranti is a communicator and cultural analyst. She holds a BA in Communications from the University of Buenos Aires, Argentina, and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona, Spain). Along with semiotician Ximena Tobi, they own Semiotica Studio. Gabriela was the general coordinator of Semiofest 2013 Barcelona, and currently coordinates the BA Fashion Marketing and Communication at IED Barcelona, validated by the University of Westminster (UK). Since 2016, she's also been a lecturer at UPF.
Barcelona, Spain
Tim Spencer spent fifteen years in brand building for business, retail, fashion, and music, then five as an illustrator whilst starting a family. He joined a semiotics consultancy early 2010.
Notable achievements; D&AD Silver nomination for hand drawn typography campaign (Paul Smith’s R.Newbold brand c1994); Global restructure of Caterpillar's brand licensing through self-authored workshop series; Re-branded UK's PrudentialPLC; Creative direction (and illustration) of the commercial launch of Scissor Sisters; hundreds of illustrations for BBC Top Gear; and two daughters.
Brighton, UK