Rob is Director of Cultural Insights at Fiftyfive5, a research consultancy based in Sydney. After completing a vaccinology PhD at Oxford uni, Rob transitioned to branding and strategy in London. His research has swept him from the living rooms of middle England to the wild spaces of sunburnt country. Wielding a semiotic scalpel, he’s unravelled the fabric of consumer, culture and brand, unlocking growth strategies for a cupboard full of household names. On his days off, he draws mermaids with his daughter and makes Jamie’s 15 minute meals in 150 minutes.
Sydney, Australia
João (27) has a degree in Social Communications from PUCRS an is cofounder and VP of BOX 1824 (www.box1824.com), the renowned Brazilian consumption and behavior trends research company. BOX is active in emerging markets, such as BRIC and Latin America. João is also partner and cofounder of Brazilian creative hotshop LiveAD (www.livead.com.br). João also invests in web and technology companies, working on startup projects such as the news search engine www.Busk.com and the casual games studio aQuiris (www.aquiris.com.br).
Sao Paulo, Brasil
Trained at Bologna Communication Sciences Department directed by Umberto Eco. Luca works with diffusion & luxury brands, research institutes & communication agencies. Professor of Semiology of Fashion & Design at the Ecole Nationale Supérieure des Beaux Arts in Lyon, he also teaches at the CELSA (Université de Paris IV, Sorbonne) & the Institut Français de la Mode. A regular contributor on fashion & design to Vogue Italia, Casa Vogue, Lotus International & Domus among others. Luca founded mosign (2006) with Emanuele Quinz for brand consulting and creative direction - www.mosign.fr
Paris, France