Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
Shanghai, China
Maria spent over 10 years in advertising and research agencies (including ACNielsen, Publicis, BBDO), where she worked mainly as Media Research Director. She completed a dissertation on visual semiotics in 2004 and after that started working as a freelance semiotician with several international companies. She enjoyed the methodology so much that in 2009 she decided to make it her main field of specialization and founded semiotic and cultural research agency LocalTalk. Maria holds Masters (Hons) degree in Sociology and PhD in Social Psychology from State University of Management, Moscow.
Moscow, Russia
Colette grew up in Brighton, UK, and started writing poetry, publishing Skinless with Eyewear Press, before branching out into short stories, web marketing, charity comms, a novel about an Eighteenth Century Mauritian feral child, and finally brand research. She was educated at Cambridge and UEA, where she studied English and Creative Writing, has spent a few months each in Bulgaria and Greece, and currently works at Nursery Research in London as a qualitative researcher for brand communications.
London, UK