Vivian Shi is Director of Insight at Wisdom Asia-Rising Sun Marketing & Research Consulting in Shanghai, China. She has extensive experience in the area of applied semiotics and cultural analysis, tracking cultural trends in China and analysing advertising, packaging and digital communications across a wide range of categories. Vivian combines her semiotic interests with direct day to day work with consumers.
Shanghai, China
Asunción Álvarez is a Founding Partner at Soluciones Semánticas, a
communications consultancy specialising in the analysis and evaluation
of business and brand discourse through the use of computational
techniques. She holds a B.A. in Computational Linguistics and an M.A.
in Cognitive Science from the Universidad Complutense de Madrid, as
well as a Ph.D. in Philosophy from King’s College London.
Madrid, Spain
Nick is a writer for branding and design, and one half of creative partnership Asbury & Asbury. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy; Pentone, the written equivalent of Pantone colour-matching system; and Mr Blog, a blog documenting all the ‘Mr’ shops on UK high streets. Nick was also one of the writers in the original Significant Objects project, conceived by Joshua Glenn and Rob Walker. Nick has a particular interest in brand names, slogans, language and poetry and writes for the design press, including Creative Review.
http://www.asburyandasbury.com
http://www.twitter.com/asburyandasbury
Manchester, UK