Jon is active as a musician and music teacher in the UK and enjoys playing and singing music in many styles. He recently performed minimalist composer Steve Reich's Electric Counterpoint during the Brighton Festival. Jon is also interested in musicology and the cultural context of music-making.
Brighton, UK
Brian McIntyre is the owner of Orchard Brand Agency, a planning and insight agency based in Dublin. With a long-held interest in semiotics arising his period as a director of Added Value in London, he is an expert practitioner in consumer and cultural insight, brand positioning and applied innovation. Brian is an avid musician having spent several seasons as a semi-professional opera singer and a passionate writer. His Orchard Blog - 140+ essays at the intersection of marketing and life - insightfully anticipated the triumph of Trump, Macron, Netflix, and holds firm in its prediction that the new shape of Toblerone cannot last.
Dublin,
Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.
Sofia, Bulgaria