A cultural anthropologist ,with an MA(Distinction) in Visual Culture , John joins Truth from the semiotic specialist agency Space Doctors. He has trawled amongst others the world of pet food, home DIY and fabric conditioners with a semiotic lens. Formerly a sound engineer to the irreproachable Van Morrison and co-designer of ‘Treepee’ , a multi-functional children's toy. John is a member of the newly formed global network of semioticians, Semiotic Thinking Group.
London, UK
A founding partner of Visual Signo, Lucia is a graphic designer and anthropologist with deep expertise in the use and exploration of methodologies for the analysis of the visual through design principles and anthropological thinking. She has more than 10 years of experience as a graphic designer, semiotician, and researcher delivering cultural and design insight, semiotic strategies and research for companies in a wide range of sectors. Lucia has worked as a professor, researcher for research and marketing strategies agencies, semiotician, and independent graphic design consultant.
London, UK
Gabriela Pedranti is a communicator and cultural analyst. She holds a BA in Communications from the University of Buenos Aires, Argentina, and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona, Spain). Along with semiotician Ximena Tobi, they own Semiotica Studio. Gabriela was the general coordinator of Semiofest 2013 Barcelona, and currently coordinates the BA Fashion Marketing and Communication at IED Barcelona, validated by the University of Westminster (UK). Since 2016, she's also been a lecturer at UPF.
Barcelona, Spain